USA2 SPOTLIGHT

A November 11, 2015 Radio Health Journal interview with UsAgainstAlzheimer’s partner Greg O’Brien discussed his past year and the “difficulties he's meeting as his disease progresses” including the loss of judgement and senses.

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A November 13, 2015 NPR.org article and audio segment highlighted one family’s life with early onset Alzheimer’s. According to the article, “There is a 100 percent occurrence of Alzheimer's on Wilson's side of the family: Her mother and all of her mother's siblings were diagnosed with the disease. ‘So I watched my mother live in absolute frozen, mortal fear of developing Alzheimer's disease,’ Valko says.”

A November 13, 2015 Investors Chronicle article reported on the healthcare industry’s efforts to find a cure for Alzheimer’s. According to the article, “It's no surprise, therefore, that the healthcare industry has made a cure for Alzheimer's a top priority, along with cancer and HIV. Only earlier this month, hopes were raised by a study conducted by researchers from several Gladstone Institutes in San Francisco, the University of California, Stanford University School of Medicine and the Buck Institute for Research on Aging. They tested an existing arthritis drug called Salsalate on mice with clumps of tau (plaque) in their brains. Salsalate was found to block the process that can lead to a further protein build-up. Treated mice also performed better in tests designed to assess memory skills.”

A November 12, 2015 The San Diego Union-Tribune article reported that “A potential anti-Alzheimer’s drug tested in mice unexpectedly reduced general symptoms of aging, according to a study led by Salk Institute researchers.”

A November 12, 2015 The Wall Street Journal article reported on the senior living sector’s efforts to rebrand and to lure baby boomers. According to the article, “enior centers in Minnesota, Maryland, Ohio, Illinois, California and elsewhere are rebranding themselves to appeal to baby boomers, the generation turning 65 at an estimated clip of 10,000 people a day. Many boomers find old-age labels and conventions to be unappealing.The trend dovetails with one under way in the senior housing business, where some marketers have cast out terms like senior citizen, retirement and assisted living.”